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Our Specialization In

Marketing

Every work demands unique strategies, innovative ideas to enhance sales, create a market for the new or existing product, the right pitch to promote the product, and so on. ISM Patna offers specialized domain knowledge in Consumer Behavior, Service Marketing, Integrated Marketing Communication, Sales and Distribution, and New Product Development.

Finance

In-depth knowledge of financial terms, their application, new taxation laws, government policies and their impact on individual and organizational income, and many similar topics should be readily accessible to finance students. Subjects such as Management of Banking and Financial Services, Security Analysis and Portfolio Management, Derivatives and Risk Management, and International Finance broaden students' knowledge and analytical skills.

Human Resource

To establish a "Happy Organization," a congenial workplace for employees, better training and development programs are a few of the common roles of an HR professional. Here at ISM Patna, students are prepared for generalist profiles as well as consultancy roles. Manpower Planning, Training and Development, Performance Appraisal, Recruitment and Selection, and Compensation Management—these technical papers enhance the understanding of students who will fill HR roles in different organizations.

(IS / IT)

The convergence of computing and telecommunication technologies, along with digitalization, has revolutionized management practices over the last decade. The widespread use of these technologies will soon make them ubiquitous. In this specialization, students will learn the theoretical background of business intelligence and data mining, business and data communication networks, cyber law, business modeling through system dynamics, and issues related to next-generation networks.