Department of Economics and Finance collaborated with Placement Cell of International School of Management, Patna organised a Workshop on “Campus to Corporate” for PGDM second trimester students on Friday, 3 February, 2023. This three-hour workshop was conducted by Dr. Bijay Prasad Kushwaha, a Professor of Marketing and Business Analytics, Business School, Vellore Institute of Technology, Vellore, India. After a comprehensive deliberation on the contemporary career prospects of Digital Marketing, Marketing Analytics, Predictive analysis, Bibliometric Analysis, SPSS, AMOS, and Smart PLS, Dr Kushwaha conducted a few activities based on these post-modern concepts of finance and marketing studies in Management. The participants performed all those analytical activities eagerly and successfully. He also shared some success stories of business school students who could enrich their employability skills required in present-day corporate sectors with the help of practical knowledge of these analytical domains. Director, ISM, Prof. (Dr.) R. K. Singh said, “This workshop is one of the series of programmes based of Campus to Corporate having an intention to inculcate pragmatic knowledge of specific domain into the students so that they could become self-reliant successful youths just after completing their courses at ISM.”
The resource person was warmly welcomed and felicitated by Domain Leader and convener of this session, Ms Shilpi Kavita, and other faculty members of the Department of Economics and Finance. This insightful and pragmatic workshop was moderated by PGDM Second trimester student, Miss. Shirin.
