Under the prudent guidance of Director, Professor (Dr) R. K. Singh, the Department of Marketing of International School of Management Patna, organised a two-day industry visit to Headquarters of Bihar State Dairy Corporation, Patna Dairy Project (Sudha Product), Sector-I, Harun Colony, Phulwari Sharif, Patna, Bihar. This visit was conducted for more than 150 students of Section A and B of PGDM 2nd Trimester of the institute. Around 75 students visited on the first day of this visit on Monday, 30 January. They got an opportunity to observe on the spot operational mechanism of Milk Production, Human Resource and Finance Practices. They could especially experience pragmatic aspects of supply chain management in marketing domain. This visit was led by Domain Leader of the Department of Marketing, Mr. Nayan Ranjan Sinha. On the significance of such visits, the Domain Leader said, “Our institute always conducts industrial visits and related activities to impart practical knowledge to the students and enhance their managerial skills. Our team is highly dedicated to enrich academic and industrial exposure of the students so that they could groom their personality and achieve employability to corporate world.” All the students of PGDM II Section B were found hopeful and elated to have practical knowledge of their class-room teaching regarding manufacturing, marketing and management through the second day industry visit on Tuesday, 31 January.
