CURRICULUM


PGDM Programme Structure


The PGDM Programme extends over a period of 21 to 24 months, involving six trimesters with a summer internship at a professionally managed organization. The programme is carefully designed keeping in view the changing needs of the domestic as well as global business environment. All through the first year, students are exposed to basic concepts in the areas of Marketing, Finance, Quantitative Methods, Operations, Behavioural Sciences and Strategy through the core courses. These shall lay the foundations for all the functional areas of management and help the students develop an elaborate understanding about the different aspects.


During second year, students are open to choose from a range of electives to concentrate on functional areas of their interest. The areas offered at present are Marketing, Finance, Human Resources, and IT/Information Systems.

A lot of emphasis during the PGDM has been laid on industry based and research projects. The students, over the period of years are expected to conduct research on various aspects of management and subject it to the scrutiny and evaluation by the faculty. This is aimed at increasing the levels of comprehension the students possess in the respective topics.

Credits & Course Hours


Trimester No. of Course Average Credit / Course Total Credit Class Room
Contact hrs
Out of Class
Work hrs.
I to III 8x3=242.375575701230
Internship SIP330375
IV to VI 6x3=183545401260

Trimesters and Courses


First Year


Trimester 1 Trimester 2 Trimester 3
Financial Accounting and Decision Making Marketing Management-I Financial Management-I Marketing Management-II Financial Management-II Strategic Management-I
Organizational Behaviour-I & II Micro Economics (Managerial Economics – I) Cost Accounting and Decision Making Macro Economics (Managerial Economics – II) Operations Management-I & II (MOM & SOM) Managing Work Place Dynamics and Employee Collectives
Quantitative Methods-I Human Resource Management Business Analytics & Quantitative Methods-II (Operation Research) Legal Aspects of Business Business, Environment and Society Research Methodology / Business Research Methods
Business Communication (Written Analysis and Communication) Government Systems & Policy Process Management Information Systems Corporate Social Responsibility Entrepreneurship and Business Simulation Business Ethics

Second Year


Trimester IV Trimester V Trimester VI
Strategic Management - II Elective – I (Minor) Elective – VI (Minor) Elective – VII (Minor) Elective – XII (Minor) Elective – XIII (Minor)
Elective – II (Major) Elective – III (Major) Elective – VIII (Major) Elective – IX (Major) Elective – XIV (Major) Elective – XV (Major)
Elective –IV (Major) Elective – V (Major) Elective – X (Major) Elective – XI (Major) Elective – XVI (Major) Elective – XVII (Major)

List of Electives:

Marketing
1.Services’ Marketing 2.Advanced Marketing Research 3.Consumer Behaviour 4.Sales and Distribution 5.Integrated Marketing Communications’ 6.B2B Marketing
7. Rural Marketing 8.Customer Relationship Management 9.Brand Management 10.New product development) 11.Retail Management 12.International Marketing
13.Pricing 14.Digital Marketing 15.Exports Management 16.Market Research and Information Systems 17.Neuroscience and Consumer Behaviour 18.Strategic Marketing
19.Marketing Management in the World of High Technologies and Innovation 20.Customer Based Business Strategies
Human Resources Management
1.IR & Labour Laws 2.Leadership in Emerging Context 3.Strategic HRM 4.Compensation Management 5.Competency & Talent Management 6.Organizational Development
7. Performance Management System 8.Talent and Competency Management 9.Conflict & Negotiation 10.Training & Development 11.International HRM 12.Role of HRM in M & A/Turnaround
13.H R Management in the Service Sector 14.Games People Play: Psychology of HRM 15.Business Turnaround and Organizational Transformation 16.Business & Society 17.Personal Competencies for International HRM 18.Understanding Indian Workplaces
19.Leadership in Professional Service Firms 20.Strategic Negotiation Skills for Leaders 21.Power and Politics in Organizations
Finance
1.Business Analysis and Valuation 2.Security Analysis and Portfolio Management 3.Banking Management 4.International Finance and Forex management 5.Financial Derivatives 6.Financial Risk Management
7. Investment Banking 8.Mergers, Acquisitions & Corporate Restructuring 9.Project Appraisal Finance 10.Financial Analytics 11.Fixed Income Securities 12.Behavioural Finance
13. Financial Markets 14. Financial Modelling 15. Fraud Risk Assessment & Governance Mechanism 16. Valuation of Firms 17. Pricing & Hedging Derivative Securities 18. Futures, Options and Risk Management
19.Trading Strategies 20.Securities Regulation 21.Optimization Methods in Finance
IT / Information Systems
1.Business Analytics 2.Data Mining 3.Big Data Analytics 4.Consulting in e-Governance: From Vision to Implementation 5.Digital Inclusion for Development 6.Business Intelligence
7. Data Visualization for Decision Making 8.Enterprise Digital Infrastructure 9.Strategies for Internet Economy 10.Digital Strategies in Business 11.IT in Service Operations 12.IT in Supply Chain Management
13. Business Process Reengineering 14. Business models for e-commerce 15. IT in Lean Enterprise 16. Business models for e-commerce 17. Strategic Communication in the Digital Era